EXHIBITION & SPONSORSHIP
A key element in the success of most meetings is the involvement of sponsors and exhibitors. We believe that the focus should not just be on the financial importance of commercial partners, but also how the conference can help meet their marketing objectives. This approach builds strong relationships and both the conference and its stakeholders achieve their goal.
Negotiating sponsorship and exhibition packages is one our key strengths and is a prime example of how our strategic approach to organizing conferences brings many advantages. We often come up with new ideas for sponsors to help them achieve their marketing objectives and, in turn, enhance the delegate experience.
We can design a comprehensive sponsorship/exhibition brochure which includes information on:
- A marketing profile of the potential delegates, by discipline, country etc
- The list of items available for sponsorship, e.g. delegate bags, tea/coffee breaks,
receptions/conference dinners, bursaries for delegates, speakers expenses etc
- A clear description of the benefits to the sponsor
We are also aware of some of the sensitivities that can emerge when commercial involvement is introduced to a conference. Of particular importance is the need to maintain the credibility of the scientific/academic programme content and avoid any conflict of interest from commercial partners.
In Conference take responsibility for the marketing, organization and management of a conference exhibition. Our specific responsibilities would include:
- Space allocation and sales: developing marketing plans, promotional leaflets and layout plans, identifying and
contacting potential exhibitors, drawing up contractual obligations, including cancellation fees and health and
- Exhibitor liaison and contractor arrangements: negotiating terms and conditions with sub-contractors such as
shell scheme providers, cleaning and refuse removal and lighting and electrical services
- Exhibition build-up, management and breakdown: informing exhibitors of build-up and breakdown
arrangements, providing adequate security cover, liaising with Fire and Emergency Service authorities, providing
staff to assist exhibitors during the build-up period and arranging for exhibitor/contractor vehicle access and